The BBB+ Method
Your step-by-step advocacy plan…the BBB+ way!
Many music teachers wonder why others don’t see the value of music learning, despite all the evidence. The reality is, without a positive personal experience, most people—around 85-88%—have no understanding of its benefits.
Advocacy is key to bridging that gap and making music learning more relatable and impactful for everyone. By embracing advocacy, we make our work not only more effective but also more enjoyable.
Enter the Educate to Advocate journey.
The BBB+ Method: Introduction
As music teachers, around 88% of the people we work with have not had a significant music learning experience in their lives
Step 1: The Thorn
These thorns are the start of the BBB method, you need to find a small but dangerous belief that is held by a particular audience.
Step 2: The Belief
Next we dig a little deeper to find the belief that has spawned the thorn. Think of it as the stem from which the thorn grows.
Step 3: The Fuel
The fuel is the person or people who are delivering messages that feed and fuel the beliefs.
![Step 4: The Solution [Part 1]](https://images.squarespace-cdn.com/content/v1/64c31ad8c54df33979a8ebe4/1731274219435-FCTT9FJUEGNJVTRG0F51/The+Solution.png)
Step 4: The Solution [Part 1]
We want to empower you to with our knowledge and tools to address misunderstandings, misconceptions and misinformation around music learning.
![Step 4: The Solution [Part 2]](https://images.squarespace-cdn.com/content/v1/64c31ad8c54df33979a8ebe4/1731274251472-93342WNO9N3CETNRUKIR/The+Solution+%282%29.png)
Step 4: The Solution [Part 2]
We want to empower you to with our knowledge and tools to address misunderstandings, misconceptions and misinformation around music learning.
Step 5: The Plan
Your plan involves you working out where, when and how you are going to use your tools, and how to make your plan as easy, time efficient and simple as possible.
Step 6: The Measures
How will you know that what you are doing is having an impact? One of the most often missed steps in planning any campaign of information or strategy for change is the measures of success. Let’s measure!
Step 7: The Action
You have done all the preparation, and not it is time to set it all on motion.
Step 8: The Change
The BBB+ method is designed to fit into the rhythm of a music teachers professional life.
Step 9: The Review
We assess our students all the time, now it is our turn. Think of this review as a way of looking back see which tools seemed to move the dial.
Step 10: The Amplification
Now you are in the groove, it is time to build on your progress.